Dan Overfield
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484-685-6747
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Linda Hauck
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610-519-8744
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Merrill Stein
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610-519-4272
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Dennis Lambert
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610-519-7966
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Office hours at Bartley Hall begin on Tuesday, August 28 and will be in full swing by Sept. 4th. Check the appointment scheduler for available times. Walk-ins are welcome as well. If the door is open, we are available.
Document retention policies and procedures in an electronic environment present special challenges for the corporate information officer. VSB Professors J.C. Sipior and B.T. Ward together with co-author L. Volonino discuss a new Federal Rules of Civil Procedure and how it affects electronically stored information for compliance with record keeping requirements imposed by tax, employment, health and safety, immigration and financial and commercial law. To get the details read Managing the lifecycle of electronically stored information in the Summer 2007 issue of Information Systems Management.
Do university research and development budgets trickle out to their surrounding communities in the form of new firm formation and attendant growth in employment? VSB Professor S. L. Newbert along with co-authors B. Kirchhoff, I. Hasan and C. Armington found that geography does matter. Their article The Influence of University R & D Expenditures on New Business Formations and Employment Growth describes how they used Census data and National Science Foundation data to test the hypotheses that new firm births are correlated with university R &D and that employment growth is linked to new firm formation.
Check FuelEconomy.gov for details.
Headlines about the trials and tribulations of Ford Motor company’s turnaround efforts and the recent speculation as to whether Yahoo has really embarked on a turnaround effort or is just shaking things up due to lagging financial and technological performance suggest that the need for intelligent approaches to turnaround management isn’t limited to one sector of the economy. VSB’s John A. Pearce II’s recent article on The Value of Corporate Financial Measures in Monitoring Downturn and Managing Turnaround: An Exploratory Study offers an interesting look at how financial ratios of liquidity, activity and leverage at each stage of the turnaround process may be reliable indicators of which firm’s efforts will meet with success. Managers can use this insight to ascertain which phase of a turnaround they are in and reinforces the need to focus on fundamentals as operating efficiency was found to be critical for the duration of the turnarounds sampled.
The Economist, Harvard Business Online, and others are available for free and can be found using the web or iTunes.
Cultural norms and legal restrictions in foreign countries have circumscribed the use of comparative advertising found to be very efficacious in the United States. In the article Can Comparative Advertising be Effective in Germany? A Tale of Two Campaigns, VSB’s Professor of Marketing Raymond Taylor with his colleagues surveyed reactions to a price comparative campaign in the German telecommunications market and emotive comparative advertisement in the automobile industry. Their findings support the theory that in Germany comparative advertising is not likely to suffer from cultural bias and that the strongest basis for comparative advertising is reasoned action.
A MSF student expressed interest in access to The Vault. Career Services has a subscription to this excellent database that offers summaries of what it’s like to work for top employers in a wide range of industries. Corporate culture, hiring process, compensation, diversity and balance are covered in each employer profile. Also available are primers on case and finance interviews, working abroad and “schmoozing.”
The Library orientation presentations for MSF and MAC students are available on the Course page. Don’t forget to complete the very brief (5 question) survey. We will use the results to improve the orientation experience for future classes.
The materials covered in the Marketing and Public Policy Field Experience Program are now posted under Course pages on this BBIC homepage. Good luck to all and email or call us with your research questions!
Starting May 29th we will be open in Bartley 2008 from 10a-12p Monday - Friday. We will adjust this schedule as needed (shorter or longer hours) over the summer. Otherwise, call or email the librarians, we are still on campus and working all summer.