Bartley Business Information Center

Also new this month from Mintel reports is their incredible GNPD database. GNPD covers new product introduction and trends around the world and will be a welcome source for our management and marketing students. Available on the “databases by title” page.

For the next three weeks we are testing 2 databases provided by the EIU: Country Reports / Profiles and the Market Indicators / Forecasts.

While on campus you should be able to access the EIU’s Country Profiles and Country Reports (http://portal.eiu.com/) as well as their market indicators and forecasts (http://www.alacra.com/eiu).

If prompted to login, look for the phrase “Enterprise Client Login”, and again, this will only work on campus.

I found a marketing report in Business Insight that many business students may find useful:

“Identifying the Health Conscious Consumer: Targeting strategies for image-conscious, ethical workaholics”.

Let me know if you can’t this same report and I can have it sent to you.

Falvey Library is pleased to announce the addition of the online version the Mergent / Moody’s Corporate Manuals online.

Mergent WebReports

Some new items for the spring semester will include an introduction to assorted research guides and a new database subscription. Lucky readers of this blog are now able, while on Villanova’s Campus, to access Global Financial Data. Proxy access will be available in the next few days for our off campus user community.

To help celebrate the holiday season I have arranged for two (2) database demonstrations in the library’s Griffin Room. All interested parties are welcome to attend.

• December 7th at 2:30PM - BVD’s “Zephyr” database of M&A (Mergers and Acquistition) and IPO (Initial Public Offering) research will be presented by the BVD sales staff.

• December 13th at 10:00AM - Reference USA will be demonstrated by their sales staff. Reference USA is an electronic business directory, it also features health care service provider research section as well as US household demographic data analysis.

Please RSVP to daniel.overfield@villanova.edu if you would like to attend either presentation

Please explore and use the Source OECD database for the next three months. If you are pleased with the product, let me know at daniel.overfield@villanova.edu
This resource will only work for on campus users.

I added a link to the CQ Researcher on the databases by title list. This resource “…offers in-depth, non-biased coverage of political and social issues, with regular reports on topics in health, international affairs, education, the environment, technology and the U.S. economy. Each CQ Researcher report is based on a common structure: overview, background, current situation, pro/con section, special focus, chronology, bibliography and next step.”